Partnership Prospectus
Australian Banana Industry Congress 2027
- 12–14 May 2027
- Cairns Convention Centre
Homegrown, world class. Put your brand in front of the growers, researchers and supply chain businesses shaping Australia’s banana industry.
Jenny Crema
Banana Congress Chair
- Banana and sugarcane grower, based in Tully, Far North Queensland
- Graduate, Diversity in Agriculture Leadership Program 2024 (National Farmers' Federation)
- Finalist, FNQ Growers 2026 Charlie Nastasi Farmer of the Year
- Key driver behind the Banana Women's Network, Tully Women in Agriculture
- Passionate about the banana industry and supporting the people who make it tick
Invitation to take part
The Australian Banana Industry Congress returns in 2027, with growers and our vibrant supply chain at the heart of a refreshed industry event.
Congress has a rich history, much like the banana industry itself. But we recognise that the 2027 event must continue evolving to reflect the industry we are today. We are a powerful, diverse and modern industry – proud of our roots, but always looking ahead.
As a banana grower, I know how important it is that our industry has opportunities to come together. I’ve experienced this event as a delegate and have spoken to countless exhibitors and sponsors over the years. Working closely with our Program Committee, I believe we have a strong sense of the event’s strengths and where we can look to improve.
Right across our supply chain, from farm to table, people work tirelessly to deliver a world-class product that is proudly Australian. As we face new challenges and look for new ways to tackle them, I think the right event still has the power to bring industry together, to share ideas and shape what comes next. The old cliché rings true: we’re stronger together.
We have listened to feedback from our valued sponsors and exhibitors and are continuing to look for ways to improve your Congress experience too. In 2027, the tradeshow will be more interactive, sponsorship opportunities will be more diverse, and we are introducing new ways for delegates to engage with exhibitors and with each other. Most importantly, we want Congress to be a place where more growers can connect directly with the businesses, researchers, suppliers and organisations that support our industry.
The 2027 program will feature industry experts and thought leaders sharing insights into the latest research, innovation, technology, market developments, sustainability and emerging opportunities across the banana supply chain. It will provide delegates with opportunities to discover new products and services, build valuable industry connections and reconnect with colleagues and friends.
And while we will tackle the important issues facing our industry, Congress will also celebrate the people behind it. A vibrant social program will provide plenty of opportunities to connect, relax and recognise the achievements of the growers, businesses and organisations helping to drive the Australian banana industry forward.
On behalf of the Australian Banana Growers’ Council and the 2027 Congress Planning Committee, I invite you to be part of Banana Congress 2027. We look forward to welcoming you and showcasing the opportunities that come with being part of Australia’s banana industry.
Jenny Crema, Banana Congress Chair
The Congress at a glance
Australia’s national banana industry event, bringing growers and the whole supply chain together in Cairns.
Expected
attendees
Growers
attending
Plantations
represented
Days of program
and networking
Australian banana industry fast facts
Bananas are Australia's number one selling supermarket product by volume.
Over five million bananas are eaten every day, and every one of them is grown in Australia.
In the year to June 2025, production was approximately 369,000 tonnes of fresh bananas.
There are around 500 banana farms in Australia, most of them family-run.
In the year ending June 2025, production was worth almost $720 million.
The industry is worth $1.3 billion to the Australian economy and supports some 18,000 jobs.
Congress history
2025
6–8 August 2025
RACV Royal Pines Resort, Gold Coast
370 delegates
2023
17–19 May 2023
Cairns Convention Centre, Cairns
388 delegates
2021
12–14 May 2021
Cairns Convention Centre, Cairns
469 delegates
2019
22–24 May 2019
Royal Pines Resort, Gold Coast
380 delegates
2017
August 2017
Sheraton on the Park, Sydney
355 delegates
2015
17–20 June 2015
Crown Promenade, Melbourne
458 delegates
Who you'll meet
Expected audience of 450+ attendees, including 80 growers.
By industry
By location
Other: Victoria 4%, Northern Territory 3%, Western Australia 3%, international 2%, and ACT, South Australia and Tasmania 1% each.
Program at a glance
Exhibition bump-in is on Tuesday 11 May. The full program will be published on the Congress website.
Wednesday
12 May
Morning
- Registration
- Exhibitor set-up
- Science Symposium
Afternoon
- Science Symposium continues
Evening
- Welcome Reception (informal)
- Banana Bar
Thursday
13 May
Morning
- Grower Breakfast
- Opening Ceremony
- Plenary sessions
Afternoon
- Plenary sessions
- Lunch and networking in the exhibition
- Banana Women's Luncheon
Evening
- Trade evening
- Banana Bar
Friday
14 May
Morning
- Plenary sessions
Afternoon
- Lunch and networking in the exhibition
- Plenary sessions
- Exhibition bump-out
Evening
- Banana Industry Ball including Awards of Honour
- Banana Bar
Bringing growers to Congress
These initiatives are designed to grow grower attendance, which means more growers in the room with you.
$2,170
Prize pack
Win Your Way to Congress
Every grower who registers during the Early Bird period goes into the draw to win back their registration, 3 nights’ accommodation at Pullman Cairns International and $500 towards travel. Promoted through ABGC’s social media, e-bulletins and national magazine.
$250
Bar tab
Our shout at Congress
Growers who register up to three weeks before Congress go into the draw for a $250 Banana Bar tab (or a $250 Pullman Cairns International voucher for non-drinkers). The winner is drawn at the Welcome Reception on 12 May.
Free
Registration
Back a Grower
Randomly selected first-time growers receive a free registration, backed by our event sponsors, so more growers experience their national industry event.
ABGC
Member rates
Support from ABGC
The Australian Banana Growers’ Council delivers Congress and backs its members to attend, with heavily discounted registrations for ABGC Grower Members.
Partnership packages
All prices are in AUD and include 10% GST. Partner entitlements can be chosen from the opportunities below.
Exclusive
Foundation Partner and Banana Ball Host
$45,000
As Foundation Partner
- $20,000 worth of partner entitlements, or naming rights to the Banana Bar
- Named Banana Ball Host throughout the Congress
- 8 full Congress registrations, including sessions, Welcome Reception, Tradeshow Evening and Banana Ball
- Recognition as Foundation Partner on pre-event marketing, onsite branding and post-event communications
- Electronic delegate list provided seven days before and after the event (name, position, organisation, state and email; privacy laws apply)
- Post-event report on demographics, media and delegate feedback, within 30 days
- A promotional insert in the delegate satchel
As Banana Ball Host
- Your branding on Banana Ball signage
- A 5-minute speech during the Banana Ball
- The opportunity to give a gift to all Ball guests
- Recognition as Banana Ball Sponsor throughout the Congress
Plus choose one of
- F1 Race Simulator or Interactive Axe Throwing sponsorship
- Double display pod
- Congress App sponsorship
Multiple available
Principal Partner
$40,000
- $20,000 worth of partner entitlements
- 6 full Congress registrations, plus 20% off 8 more
- Recognition as Principal Partner on pre-event marketing, onsite branding and post-event communications
- One email and social media announcement of your partnership
- Electronic delegate list provided seven days before and after the event (name, position, organisation, state and email; privacy laws apply)
Plus choose one of
- Double display pod
- VR Rugby or Running Man Game sponsorship
Multiple available
Associate Partner
$16,000
- $10,000 worth of partner entitlements
- 4 full Congress registrations, plus 20% off 4 more
- Trade display including lead scanning technology
- Recognition as Associate Partner on pre-event marketing, onsite branding and post-event communications
- Electronic delegate list provided seven days before and after the event (name, position, organisation, state and email; privacy laws apply)
Multiple available
Primary Partner
$8,000
- $3,000 worth of partner entitlements
- 2 full Congress registrations, plus 20% off 2 more
- Trade display including lead scanning technology
- Recognition as Primary Partner on pre-event marketing, onsite branding and post-event communications
- Electronic delegate list provided seven days before and after the event (name, position, organisation, state and email; privacy laws apply)
Sponsorship opportunities
Choose from networking, delegate experience, branding, digital and print opportunities. Filter by category, then press Enquire on anything that interests you.
Networking & Program
Science Symposium
$10,000
Exclusive
- A 2-minute welcome speech at the start of the Symposium
- Your branding incorporated into the Symposium branding
- Recognition as Science Symposium Sponsor throughout the event
- 3 complimentary Symposium registrations
Networking & Program
Grower Breakfast
$10,000
Exclusive
- A 20-minute presentation followed by 25 minutes of networking
- Venue hire (within the hotel), AV and registrations managed by the organisers
- Listed in the official program
- Catering for 40 included (extra catering at sponsor’s cost)
- One email inviting all growers to the breakfast
- One app notification reminding growers to attend
Networking & Program
Back a Grower
$2,500
Multiple available
- A full Congress registration provided to a first-time grower
- Recognition as a supporter of the Back a Grower program
- An introduction email to your grower so you can arrange to meet onsite
Networking & Program
Tradeshow Evening
$7,000
Exclusive
- A 2-minute speech welcoming delegates
- Your branding on Trade Night signage
- Recognition as Trade Night Sponsor throughout the event
- Option to extend the evening with an extra drinks package (at sponsor’s cost)
Networking & Program
Speaker Sponsorship
$2,500
Multiple available
- Recognition as that speaker’s sponsor on the website
- The MC names you as sponsor when introducing the speaker
- Choose your speaker once the full program is released (subject to speaker and Program Committee approval)
Delegate Experience
Banana Bar
$20,000
Exclusive
- Option to brand the Banana Bar (at sponsor’s cost)
- Recognition as Banana Bar Sponsor throughout the event
- 100 drink vouchers to hand out from your stand or at the bar
- A branded cocktail on the menu (extra costs at sponsor’s cost)
Delegate Experience
Barista Zone
$7,000
Two available
- Your branding on barista zone signage
- Option to supply branded aprons or hats, cups and napkins (at sponsor’s cost)
- Recognition as a Barista Zone Sponsor throughout the event
- Placed near your exhibition booth. Subject to space availability.
Delegate Experience
Catering Station
$5,000
Three available
- Your logo on signage at the entry to one lunch buffet
- Your logo on all mentions of that lunch
Delegate Experience
F1 Race Simulator
$16,000
Exclusive
- Your branding on activation signage
- Option to brand the simulator itself (at sponsor’s cost)
- Recognition as F1 Race Simulator Sponsor throughout the Congress
- Live branded leaderboard. Subject to supplier availability.
Delegate Experience
Interactive Axe Throwing
$18,000
Exclusive
- Your branding on activation zone signage
- Recognition as Interactive Axe Throwing Sponsor throughout the event
- Placed near your booth or as a standalone branded experience. Subject to space availability. Subject to supplier availability.
Delegate Experience
Running Man Game
$14,000
Exclusive
- Your branding on activation zone signage
- Recognition as Running Man Sponsor throughout the event
- Placed near your exhibition booth. Subject to space availability. Subject to supplier availability.
Delegate Experience
VR Rugby
$14,000
Exclusive
- Your branding on activation zone signage
- Recognition as VR Rugby Sponsor throughout the event
- Placed near your exhibition booth. Subject to space availability. Subject to supplier availability.
Delegate Experience
Ice Cream Cart
$6,000
One available
- Your branding on cart signage
- Option to supply branded aprons and napkins (at sponsor’s cost)
- Recognition as Ice Cream Cart Sponsor throughout the event
- Placed near your exhibition booth. Subject to space availability.
Delegate Experience
Congress App
$8,000
Exclusive
- Your branding on the app launch screen
- One banner advert running continuously in the app
- Your own logo button on the menu screen, linking to your page or flyer
- Two app notifications to all delegates during the event (your text)
- One PDF flyer inside the app
- Option to add a flyer to the satchel explaining how to download the app (printing at sponsor’s cost)
- Recognition as Congress App Sponsor throughout the event
Branding
Charging Lounge
$7,000
Exclusive
- Your branding on Charging Lounge signage
- Option for branded tables and furniture (at sponsor’s cost)
- Recognition as Charging Lounge Sponsor throughout the event
Branding
Novelty Photo Wall
$6,000
Exclusive
- Your branding on the backdrop and signage
- Design input into the backdrop
- Option to supply branded props (at sponsor’s cost)
- Recognition as Photo Wall Sponsor throughout the event
- Your hashtag on the wall to encourage social sharing
Branding
Stubby Holder
$8,000
Exclusive
- Your logo alongside the Congress logo on the stubby holder
- Recognition as Stubby Holder Sponsor throughout the event
Branding
Trucker Cap
$8,000
Exclusive
- Your logo on the front of the cap alongside the Congress logo
- A cap in every delegate bag
Branding
Grower Video
$6,000
Exclusive
- The MC acknowledges you when introducing the video, plus a credit in the video
- Recognition as sponsor wherever the video is shown online
Branding
Congress Bag
$6,000
Exclusive
- Your logo alongside the Congress logo on the satchel
- Two satchel inserts (printing at sponsor’s cost)
- Recognition as Congress Bag Sponsor throughout the event
Branding
Name Badge and Lanyard
$8,000
Exclusive
- Your logo on the name badge and lanyard
- Recognition as Name Badge and Lanyard Sponsor throughout the event
- Lanyard size and logo placement at the organisers’ discretion
Branding
Delegate Gift
$6,000
Exclusive
- Your logo alongside the Congress logo on the gift
- Recognition as Delegate Gift Sponsor throughout the event
Branding
Innovation Zone
$8,000
Exclusive
-
Sponsor to have naming rights of the start-up zone and their brand incorporated into the zone via signage and floor decals. Additional branding opportunities available at sponsor’s expense.
-
Sponsor is able to choose the start-ups which exhibit in the stand. If not, the event hosts will allow start-ups to nominate themselves to be involved.
-
Sponsor able to provide content for one email sent out to all delegates promoting the start-up zone.
-
Sponsor to be recognised throughout the event as the Start-Up Zone sponsor.
-
All start-ups in zone to receive a pod-style exhibition booth with basic furniture and one exhibitor registration.
-
One introduction email to be sent to start up who receives your nominates to exhibit allowing you to set up a meeting on-site.
Branding
Keep Cup
$10,000
Exclusive
- Sponsor’s logo featured on the Keep Cup alongside the Congress logo.
- Recognition throughout the Congress as the official Keep Cup Sponsor.
- Brand exposure as delegates use their Keep Cups throughout the event.
Digital Engagement
Social Media Post
$1,500
Eight available
- Content approved by the organising committee and relevant to Congress
Digital Engagement
Email Content
$1,500
Eight available
- Content approved by the organising committee and relevant to Congress
- Up to three banner spots available per e-bulletin
Digital Engagement
Digital PDF in App
$1,250
Multiple available
Digital Engagement
End of Registration Pop-up
$2,000
Exclusive
- You supply the text and link
- We recommend linking to a demo or survey sign-up page
Digital Engagement
App Notification
$1,250
Six available
Satchel Insert
$2,000
Multiple available
Price list
Every opportunity at a glance. All prices in AUD, including 10% GST.
Science Symposium
Networking & Program
Exclusive
$10,000
Grower Breakfast
Networking & Program
Exclusive
$10,000
Back a Grower
Networking & Program
Multiple available
$2,500
Tradeshow Evening
Networking & Program
Exclusive
$7,000
Speaker Sponsorship
Networking & Program
Multiple available
$2,500
Banana Bar
Delegate Experience
Exclusive
$20,000
Barista Zone
Delegate Experience
Two available
$7,000
Catering Station
Delegate Experience
Three available
$5,000
F1 Race Simulator
Delegate Experience
Exclusive
$16,000
Interactive Axe Throwing
Delegate Experience
Exclusive
$18,000
Running Man Game
Delegate Experience
Exclusive
$14,000
VR Rugby
Delegate Experience
Exclusive
$14,000
Ice Cream Cart
Delegate Experience
One available
$6,000
Congress App
Delegate Experience
Exclusive
$8,000
Charging Lounge
Branding
Exclusive
$7,000
Novelty Photo Wall
Branding
Exclusive
$6,000
Stubby Holder
Branding
Exclusive
$8,000
Trucker Cap
Branding
Exclusive
$8,000
Grower Video
Branding
Exclusive
$6,000
Congress Bag
Branding
Exclusive
$6,000
Name Badge and Lanyard
Branding
Exclusive
$8,000
Delegate Gift
Branding
Exclusive
$6,000
Innovation Zone
Branding
Exclusive
$8,000
Keep Cup
Branding
Exclusive
$10,000
Social Media Post
Digital Engagement
Eight available
$1,500
Email Content
Digital Engagement
Eight available
$1,500
Digital PDF in App
Digital Engagement
Multiple available
$1,250
End of Registration Pop-up
Digital Engagement
Exclusive
$2,000
App Notification
Digital Engagement
Six available
$1,250
Satchel Insert
Multiple available
$2,000
Exhibit at Congress
A more interactive tradeshow in 2027, with the exhibition at the heart of lunches, networking and the Trade evening.
Trade Pod
$5,500
per 4 sqm pod, incl. GST
A ready-built 4 sqm pod with fascia signage, power and lights.
Trestle Table Display
$4,500
per booth, incl. GST
A table-top display with a counter and two chairs.
What's included
| Inclusion | Trade Pod | Trestle Table Display | Machinery Space |
|---|---|---|---|
| Promotion as an exhibitor | Yes | Yes | Yes |
| Exhibitor registrations | 2 | 2 | 1 per 9 sqm |
| Build | Power and lights | Power and lights | Not included |
| Signage | Fascia panel and one internal banner | To be confirmed | Not included |
| Furniture | Basic package: table and 2 chairs | Basic package: counter and 2 chairs | Not included |
| Lead scanning | Yes | Yes | Yes |
How to secure your place
Opportunities are allocated in order of confirmed applications, and exclusive items go quickly.
2
Send your enquiry
Send your shortlist to our Industry Liaison, or talk it through by phone first.
3
Complete the application
Review the terms and conditions, then complete and email the application form.
4
Get confirmation
Our team confirms by email once your application is accepted.
Partnership and exhibition enquiries
Sara Jalib
Industry Liaison
Australian Banana Industry Congress 2027
c/o MCI Australia
Prefer to talk it through? Call Sara before you apply. Read the terms and conditions.
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