• Wayne Prowse

    Principal/Fresh Intelligence Consulting

  • Wayne Prowse is Principal of Fresh Intelligence Consulting and one of Australia’s leading horticultural market analysts with a focus on global trade.

    In 2011 Wayne established Fresh Intelligence after a long marketing career with food companies and Horticulture Australia where he was Export Development Manager and had developed a strong passion and understanding for export trade.

    Known for his pragmatic style, Wayne makes sense of reams of data and insights to create evidence based reports for his clients across government, industry and businesses that use it for strategic decision making.

    Wayne writes regularly for Asiafruit magazine and has prepared the annual Asiafruit Congress Statistics Handbooks that that is widely used through the fresh fruit trade as a valuable reference.