Dr Bruce Campbell is the former Chief Operating Officer of the NZ Plant and Food Research.
In 2010, the New Zealand kiwifruit industry was widely impacted by the devastating bacterial disease PSA, Pseudomonas syringae pv. actinidiae.
Dr Campbell led a team of more than 100 scientists who conducted an intensive screening program leading to the discovery of a SunGold kiwi variety tolerant to PSA.
Swift commercialisation of the cultivar effectively saved the country’s kiwi industry. In 2016/2017, 48 million trays of Zespri SunGold were sold, with an estimated export value of $686 million, up 70 percent on the previous year and increasing by around 10 million trays a year as newly-grafted vines reached production.
In 2018, Dr Campbell received the NZ Prime Minister’s science award for his leading role in the development of the SunGold variety.