Dr Bruce Campbell is the former Chief Operating Officer of Plant & Food Research in New Zealand.
In 2010, the New Zealand kiwifruit industry was widely impacted by the devastating bacterial disease Psa, Pseudomonas syringae pv. actinidiae.
Dr Campbell led a team of more than 100 scientists who conducted an intensive screening program leading to the discovery of a SunGold kiwifruit variety tolerant to Psa.
Swift commercialisation of the cultivar effectively saved the country’s kiwifruit industry. In 2016/2017, 48 million trays of Zespri SunGold were sold, with an estimated export value of $686 million, up 70 percent on the previous year and increasing by around 10 million trays a year as newly-grafted vines reached production.
In 2018, Dr Campbell received the NZ Prime Minister’s Science Prize for his leading role in the development of the SunGold variety.